The company “NONASH” is founded. Production of “Славянские” gingerbread begins. A 72 sq.m. facility is rented.

Wins first place in a European Bank for Reconstruction and Development (EBRD) competition for small and medium businesses, receiving a €20,000 prize. Plans are made to purchase equipment for frozen dough production.

The company becomes the first producer of frozen dough under the “МузА” trademark in Uzbekistan.

The company becomes profitable. Production starts expanding.

Experts from Europe are invited. New products are developed. Introduction of new products to the Uzbek market.

Company staff reaches around 120 employees. Monthly turnover exceeds 1 billion Uzbek soms. Work begins on rebranding and packaging updates.

Full rebranding is carried out: the brand identity and packaging are refreshed. Staff grows to over 250 employees.

Company pastry chefs visit Konya, Turkey, to exchange experience and present products. 12 types of products are showcased, including palmiers with poppy seeds, sticks, oatmeal cookies, and puff rolls with raisins. Uzbek “somsa” made from “МузА” dough creates a sensation among Turkish consumers.

The company continues its growth, adopts new technologies, and expands its product range. Plans to enter international markets and further strengthen its position in the domestic market. A new production facility is being constructed.